About Party and Paper

Great American Publishing is a visionary media company that helps customers succeed with relevant, quality tools provided by a team of dedicated professionals. Party & Paper Retailer — purchased by Great American Publishing in July 2004 — is devoted to helping retailers in the party, Halloween, costume, balloon and wedding industries profit in today’s competitive environment. As such, it publishes information in both magazine and online form related to new products, business features and news.

Each issue includes product pick pages and features about industry trends and selected holidays/occasions timed to coincide with retail buying cycles. It also includes a Shop Talk feature, balloon recipes, management tips and trade show/industry news. In addition, Party & Paper also produces an annual Sourcebook, listing all the manufacturers in the industry as well as annual Party Product and Costume Licensing lists.

Party & Paper Retailer was founded in 1986 and has grown to be the go-to resource for the industry. Today our readership is quite broad, encompassing small independent party, stationery and balloon stores to wedding specialists and larger national chains. Each issue features material that speaks to all of them, and also gives any business in the industries we cover an idea of what the others are doing — not to mention a sense of how America is celebrating everything from milestone galas to more informal gatherings.

Great American Publishing also publishes Stationery Trends and Museums & More.