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Party Line: Making the Big Day Bigger

Birthday celebrations are one of the most fun reasons to get together with friends and family — you get to celebrate the birthday honoree as a person, for their existence and the role they play in making your life happier. It’s a tip o’ the party hat to the successes and challenges they face as all human beings do, and it seems the universe dedicates itself to that person for that one day. Unless, you’re like me and insist that birthdays last for approximately two weeks leading up to and following the actual birthdate.

If you are like me, you also don’t find as much enjoyment in celebrating your own birthday. But, I think it’s time to revel in the experience we’ve gained leading up to that day and how far we’ve come.

That’s true for your store, too. Birthdays might seem banal for the birthday honoree, but as an independent business owner, every year calls for a celebration. It’s worth saying, “Thank-you community, for growing stronger with us every year.” Not only does it show pride to be a part of your community, it’s a free way to promote your store and invite more people to be a part of the party.

Party & Paper Retailer details several low-cost ideas on how you can celebrate the birth of your brick-and-mortar with more customers than ever. Birthday celebrations are one of the most fun reasons to get together with friends and family — you get to celebrate the birthday honoree as a person, for their existence and the role they play in making your life happier. It’s a tip o’ the party hat to the successes and challenges they face as all human beings do, and it seems the universe dedicates itself to that person for that one day. Unless, you’re like me and insist that birthdays last for approximately two weeks leading up to and following the actual birthdate.

If you are like me, you also don’t find as much enjoyment in celebrating your own birthday. But, I think it’s time to revel in the experience we’ve gained leading up to that day and how far we’ve come.

That’s true for your store, too. Birthdays might seem banal for the birthday honoree, but as an independent business owner, every year calls for a celebration. It’s worth saying, “Thank-you community, for growing stronger with us every year.” Not only does it show pride to be a part of your community, it’s a free way to promote your store and invite more people to be a part of the party.

Party & Paper Retailer details several low-cost ideas on how you can celebrate the birth of your brick-and-mortar with more customers than ever. 

— Leigh Jajuga, Special to Party & Paper Retailer

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Originally posted Wednesday, Oct. 7, 2015