By Matt Cerre | Special to Party & Paper Retailer
In order to be a successful party-store owner, you must understand and stay ahead of party trends. Two current trends to watch are glow parties and lavish first-birthday parties. Balloons are a wonderful option for customers looking to take their party decor to the next level. Qualatex
has new products that will make sure your customers’ parties are top-notch.
Glow and black light parties have become increasingly popular in recent years. If you own a party store, chances are high that you’ve seen an increase in sales of glow-in-the-dark, neon, lighted merchandise or anything that lights up or glows under a black light.
Balloon options for glow parties were always a novelty that wasn’t worth the hassle. Customers have been limited to lighted balloons with weak lights that last a frustratingly short time or the DIY option that can be extremely messy.
Q-Lite Balloons are 11-inch Qualatex latex balloons with a child-safe LED light disk attached. They come in a variety colors and prints that will make your decor shine. Unlike other lighted balloons with white lights attached to colored balloons, the attached LEDs in Q-Lites have been carefully chosen for maximum luminescence. So instead of washing out the balloon’s color, Q-Lite LEDs enhance it. On top of that, Q-Lite LEDs last 24 hours or more, meaning your customers will never have to worry about their balloons flickering out before the party is over. Plus, Q-Lites can be inflated with helium and float for six to eight hours.
So if your customers are looking for a great addition to their party, recommend Q-Lites. Whether they need a fun and simple table accent or a way to light the path to their party, you can turn them on to Q-Lites and assure them their party will get glowing reviews.
— Matt Cerre is the publication manager and editor for Pioneer Balloon Company in Wichita, Kansas.