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Party Line: Batter Up!

My grandma turned 90 years old this past June. Those who know her know that she’s a feisty old woman who tells it like it is — and that she loves baseball, specifically the Detroit Tigers.

As such, her 90th birthday celebration at the nursing home was appropriately themed with officially licensed Tiger decorations from Amscan—table covers underneath warmers of hot dogs and bowls of popcorn and Cracker Jacks, cutouts on the wall, Tiger flags on the tables, banners from corner to corner and even plastic helmets for Gram and the guests to put on.

It was perfectly fitting, and seeing as I inherited her love of the sport along with her sass, we reused those decorations for my own birthday later in August.

But my point isn’t to share our genetic rabid fandom, but rather to demonstrate that the “typical” sports fan isn’t always so typical. While sports products are generally directed towards men, it’s important to remember that everyone can be a fan — and many women and girls are not just fans, but also active athletic participants looking for a sports-themed party.

The story in this issue shares how retailers can make sure that they invite everyone in on the sports fun — young or old, male or female — and can score some profitable points in the process.

This issue also takes a look at everything from children’s parties to the celebrations for those who are all grown up and celebrating graduation — a retail season all of it’s own.

So whether you’re looking to “Root, root, root for the home team” or get a jumpstart on graduation, this issue has something for you.

Batter up!

Originally posted Wednesday, Oct. 24, 2012