Party Line: Closure
I'm not a big dessert person at all, but I do enjoy a little piece of chocolate every night. It's something I consider my chocolate closure on the day. Although I am partial to the small Hershey's Bliss chocolates, Dove Promises come in a close second. The prices are practically the same, yet when it comes down to it, I usually throw the Dove Promises in my cart.
Because I get more than just a small piece of (delicious) chocolate with the Dove-I get a small little note inside each wrapper. This doesn't sound like much, but I have to admit that I look forward to reading the message each night that I eat my piece (or two) of chocolate. It's like a fortune cookie that actually tastes good. When I open the wrapper of each Hershey's Bliss, I am faced with an empty wrapper and a sigh.
Because I get just a small piece of (delicious) chocolate with the Hershey's, and that's it. With all other factors being virtually equal, it's that little extra something with the Dove that persuades me to buy that particular product. Not only do I get what I went shopping for, but I get a little something more.
My point is not to solicit free chocolate or endorse one brand or the other, but rather to point out the fact that doing something small-even just a little note in the customer's bag-can cement your store as something special and memorable to those who are shopping.
And as our Store Room question this month about employee appreciation shows, it's often the little things that can make the biggest difference.
So next time that you're throwing that receipt in the bag or that paycheck in an envelope, why not throw in a special note, a classy token or a sweet surprise? It may be just the closure that you need.