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Party Line: Make the Most by Merchandising

You’ve already stocked your stores for the month with “Happy Valentine’s Day” banners, “I Love You” mylar balloons and party cups adorned with red puckered lips. However, it may be time to think outside the chocolate box when it comes to merchandising strategies.

Overbuying can always pose a problem in the retail industry, especially given the shaky state of the economic climate. Once Valentine’s Day comes and goes, all those love-themed items could fill your stock room with seemingly unmarketable inventory and your bank account with regret if your store wasn’t merchandised properly.

Rather than creating one holiday-themed display to present to your customers, why not incorporate these seemingly seasonal color schemes and products elsewhere in-store as well and market these products in different ways?

Love isn’t exactly a Valentine’s Day-only theme, but it does underscore almost all occasions when there is a person or event being celebrated. Create a bold birthday display by incorporating the same red plastic cutlery and crepe paper ordered for Valentine’s Day into an already bright color scheme, or make it your customers’ party inspiration.

It goes beyond Valentine’s Day, too. For example, create a luau-themed party display during the winter quarter with the metallic or crepe palm tree in your stock room and hula skirts for the guests.

Product displays that spark your customers’ imagination and showcase your store’s variety in merchandise will leave your customers wanting to accessorize and decorate more. If you don’t provide visual aid to your customers, they may be unable to visualize their events to their full potential, and your full sales potential may leave the store with fewer products in tow.

Originally posted Tuesday, Feb. 3, 2015