Peer Perspective: Amy Dufour, Urban Expositions
Marketing Manager, Urban Expositions
We asked Amy Dufour, a marketing manager for Urban Expositions — administrator of the Halloween & Party Expo — what the most common mistake she sees companies in the field make. Her answer was two-fold, but both involve the internet.
What is your professional background?
I have 14 years of public relations and marketing experience serving the trade show, sporting and entertainment industries.
What is the most common mistake you see vendors and retailers make in terms of public relations/customer service?
Embracing technology — consumers are online now all of the time, so it is important to take the time to make sure your website is up-to-date, easy to navigate and the photos of the available goods and services you sell on your website are current.
Incorporate social media into your marketing strategy — it is important to post regularly on your social media sites and keep your pages active so your products and services stay fresh in the mind of your customers.
What do you enjoy most about your job?
I enjoy traveling, so going to trade shows has provided an opportunity to travel to different regions of the country, and I get to meet interesting meet specialty retailers and manufacturers with unique products. I always meet someone with a unique story that inspired their businesses or craft.
What do you like to do outside of work?
I have two children (ages 7 and 10) who are active and athletic, so I really enjoy the opportunity to watch them compete in their respective sports of cheerleading, basketball, football and baseball. When I’m not cheering on my kids, you’d probably find me shopping or enjoying a concert, movie or catching up with a friend over lunch or dinner.