Peer Perspective: Best of ...
What is the best retail advice you have received or could offer?
Jennifer Davis, Balloons or Bust, Hudsonville, Michigan
Customer service is essential to the success of any business. I try to go above and beyond my customers’ expectations. Responding to questions and inquiries quickly is a top priority for me, as well as following up with customers to make sure they were completely satisfied and, most of all, happy.
Mark Specht, Balloons Galore and Gifts, Dayton, Ohio
One thing I think is important if you’ve been in the business for years: you have a list of customers. Every year I go back and look through the list and think, “Yeah! That’s a great event we did. That was a good order, I’m going to call them up and see if there’s anything I can do for them and follow-up.”
Georgianne Vinicombe, Monday Morning Flowers and Balloon Co., Princeton, New Jersey
Put yourself in the shoes of the customer. How would you like to be treated, what services would help you and what price would you be willing to pay for it? When these three elements come together you have happy customers and a profitable business.
R.C. Ike, Party Time, Horseheads, New York
Know your numbers and track them everyday: cost of goods, payroll, gross margin, customer counts and average sales.
Erin Walker, Undercover Hostess, Ooltewah, Tennessee
Use social media to your advantage. Post on Twitter, Instagram, Facebook and Pinterest. Create a blog to engage and build an audience.