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Peer Perspective: Lisa Gouveia, Party America Billings

Lisa Gouveia, owner

Party America (three locations)

Billings, Montana

Lisa Gouveia got a good piece of advice to keep a closer eye on sales per square foot. Doing so has helped her capitalize on her bestsellers.  

Why did you become a party retailer? 

My husband, Greg, and I were just finishing college and a party store opened in our hometown of Bismarck, North Dakota. We thought that looked like a fun business and the franchise fee was reasonable, so we went for it.

What would you say is your biggest challenge? 

The challenges I have in my stores are, getting good employees, advertising and competition from online sales. I would say the biggest challenge of those is the employee factor. Lately it seems that I can find employees, but they aren't interested in giving the customer good service. I expect my employees to be able to talk to the customer, ask about the party they are having to learn about their needs and help them have the best experience in my stores.

Any particular goals for 2018? 

We need to analyze our sales per linear foot. We need to work on social media advertising. Continue working on our website.

What is the best professional advice you’ve been given or could offer someone else? 

Analyze your sales per foot. We did that this past year and expanded the departments that were doing well — balloons, general decorations and favors — and those departments are up even more this year. 

Originally posted Wednesday, Dec. 27, 2017

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