Ringing It In
How people celebrate the New Year and products that will be the life of the party
By Sam Ujvary | Assistant Editor
After the hustle of the holidays every winter, there’s one more celebration that wraps up the year in a perfectly glittered bow: New Year’s Eve. The night for dressing up, sipping champagne (or sparkling cider) and celebrating the successes of the past year and the anticipation of what’s to come in the next 365 days.
While going to a public venue to commemorate the new year is still just as popular, many people are opting to celebrate by way of house party or small, at-home get together. This allows hosts and hostesses to create an epic memory-worthy soiree.
So often, fashion in apparel is reflected in home and party décor, and vice versa. An example of this is a trend Italian Vogue discussed for the 2018 New Year’s Eve celebration: velvet. “A velvet dress is usually synonymous with elegance,” the Vogue article read.
Velvet is the epitome of luxury and makes a terrific fabric for out-on-the-town dresses, and as an accent fabric for DIY New Year’s Eve parties. Think: fantastic curtains or drink tablecloths. And now, balloons.
A recent survey conducted by PHR showed that balloons are becoming best-sellers for stores when it comes to New Year’s Eve. Manufacturers are taking notice, and the high-end balloon game is strong, with some companies even beginning to manufacture velvet balloons.
Confetti balloons and bubble balloons — balloons inside balloons — are an untapped resource for a lot of shops, and people are really getting into them. Anagram sure has. Its Time for Bubbly balloon is a giant size balloon that’s ideal for party décor.
Outside of balloons, stocking a lot of black and gold, sparkles and other DIY pieces are a surefire way to get in some last-minute sales. Washi tape so hosts can create their own photo backdrops; photo props, like Forum Novelties’ set, to accompany the self-styled photo booth; gold and black paper straws and plastic drink stirrers for a glitzy drink accent; and any kind of champagne flute continues to be wildly popular. So much so, that Talking Tables repurposed a popular game to replace red Solo cups with chic champagne coupes. And, of course, hats, crowns and any kind of sparkling wearable will want to be stocked somewhere near the register.
“(New Year’s Eve) is no longer just a holiday for paper hats and blow outs,” said Warren Berkowitz with Forum Novelties. “A store can gain add-on sales by offering a range of fun and classy wearables.” Forum, along with these other great manufacturers, have focused especially the gold, silver and black colors, which are fun and sophisticated, and scream “Happy New Year!”