The Store Room: Graduation Trends this Season?
Dan D Party Corner
This last year we saw a shift in products for graduation from the bare essentials to more of the luxury items for their parties. Instead of just buying graduation-themed plates and napkins in their school colors, we had a huge sale increase in decorative items such as banners and paper lanterns. Graduates were much more apt to buying things they have seen all over social media and we carried it all this year.
Even balloons were a bigger success than ever with graduates forgoing the all-too-common three balloon centerpiece for more extravagant balloon décor like columns, arches and fabulous centerpieces featuring way more than just three helium balloons.
We did super with balloons and banners. We make custom banners with photos, school logos, etc., and had our biggest year ever for banners. We also dropped our prices on 18-inch grad Mylars and did a tremendous amount of bouquets, along with arches. We also started making 3-inch custom buttons this year. We got our machine two weeks before our local graduations and it has already paid for itself. My nephew graduated this year so I made some for our family and wore mine at the store. Customers loved these as a keepsake!
Heavenly Creations Events
We saw a lot of theme graduation parties this year — everything from luau, Western, casino, Candyland and even Alice in Wonderland. Basic school colors were still popular as always, showcasing the high school and future college colors.
The biggest trend we saw for graduation this year was anything zebra print. While zebra print mixed with pink was our strongest seller, we also had a lot of girls mixing zebra with their school colors and even a few multi-colored parties. Polka dots still had a strong showing and even a couple mustache grad parties were being planned.
We also saw an increase in joint parties, where best friends or cousins joined their parties into one event. While the girls are definitely the trendsetters, the boys were much more traditional using school colors, but a few added in college colors to change it up a bit.
Jordan’s of Princeton
Printed invitation business was non-existent, as electronic invites have completely dominated the category. What a shame for the parents!
Balloons by Absolute Value
The ceremonies are bigger and the décor more elaborate. Balloon arches, columns and balloon drops are being used big time for these events. While events at the actual schools have remained constant due to budget constraints, individual parties have grown significantly into bigger parties, with parents combining resources to have joint parties for grads.
Custom, custom, custom! Customers love our custom centerpieces and bows. Every year we sell lots of these. We use school logo latex and foil balloons and coordinate the latex air filled balloons and also add the dated balloon weights from Party Deco to the centerpieces with school colors and fluff and curl the sprays. As always, they have to be on display!
This year we sold all of our dated merchandise; plates, napkins, centerpieces, balloons, cupcake picks, etc. and all designs of party supplies sold well. We had school colors, several multicolored designs and zebra and pink sold well again this year.
As usual, we also sold lots of card boxes. We bring in all the designs from several companies.