The Store Room: What are your business resolutions for 2012?
Our monthly column is devoted to what works and what doesn't - for our readers, from our readers
"What are you resolving to do with your business in 2012?
A Pink Gorilla
Our plans will be focused on a few different aspects in our marketing program, led by my husband, Domonic. His focus will continue to be improvements to our website, rotating pictures of décor and bouquet offerings through our online ordering.
We also have tapped into Twitter and Facebook over the past two years and will continue to drive clients old and new to those sites with a large emphasis on our current database of emails. We have increased our email blasts and continue to reap the benefits. We have learned that keeping your name out there, keeps the phone ringing!
With the economy coming back in Cleveland and millions of dollars being put into our new Convention Center and casinos, we are well poised to have increases in sales of probably 25-30 percent in 2012 with our marketing efforts in full force.
We all know that setting resolutions and goals are only effective if you also set a deadline, are accountable to someone, have a plan and a way to measure the results. I am resolving to be more organized, stop procrastinating and to actually go home within 30 minutes of the store closing.
My deadline is the end of the school year, and I am accountable to my husband and children. I have already started working on my plan, which is to start working two hours before we open three days a week. My kids are already in school, so I'm not missing any family time and I get so much more done before customers start calling and walking in. I resolve to take control of my business rather than allow my business to control me.
Estelle Chaikin Salen
Discount Invitations by Estelle
I always loved a challenge and, I'm sure 2012 will be a good test! Networking is the answer. I will make every effort to contact and do business with lots of wedding related businesses and invitations to browse in my beautiful and complete showroom will be extended. We must work together!
Party Plus Inc.
We are revaluating our product mix in an effort to sell "unique items" that big box stores don't carry. Since we are in Southern California, we decided to move our Luau section to another part of the store and keep it our all year. We are also expanding to a year round costume accessory section and some specific theme costumes.
Hats, wearables, wigs and make-up have been really strong sellers at Halloween so we are going to leave them out and track sales for this category. Good displays and an interesting product mix will keep customers interested and excited.
We have 39 stores in our chain, and this holiday and Valentine's season we are resolving to decorate all of our stores in the same way with the same color schemes.
Heavenly Choice Flowers & Events
I am moving forward with tight inventory controls, which allows money for fresh new product weekly. We have new carpet, new lights and great staff, who are energized and believe in my vision. When my staff saw the fresh new product fly out of the store, they realized that I was right and that there is still money out there.
AIRmazing Balloon Designs
My business resolution for 2012 is to expand my business to my neighboring state of Louisiana. With careful planning, I am looking forward to a successful expansion to Slidell, Louisiana by spring of 2012.