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April 2013

April 2013
Party Line: Cleaning Up
Shop Talk: Dan D Party Corner
Boundless Birthdays
Give a Little
Operation: Inflate Birthday Balloon Sales
The Store Room
Balloon Recipe
 
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Cleaning Up

Cleaning Up

If you own a business and have never read anything by Seth Godin, best-selling marketing author, blogger and founder of Squidoo.com, I highly suggest that you do. All 14 of his books have been bestsellers around the world and changed the way people think about marketing, change and work. Plus, his site raises money for charity and pays royalties to its million plus members. It was something he shared on his blog the other day that caught my attention though, and not just because I have OCD and a thing about cleanliness. I’ve included the passage below: “The facilities at Disney World are clean. It’s not a profit center, of course. They don’t make them clean because they’re going to charge you to use them. They make them clean because if they didn’t, you’d have a reason not to come. It turns out that just…  » Read more
Shop Talk: Dan D Party Corner

Shop Talk: Dan D Party Corner

Spotlight On: Cheyenne, Wyo. Don’t just have a party ... create a celebration.   Located on one of the busiest streets of Cheyenne, Wyo., the 11,250-square-foot shop with bright window displays and a pink roof known as Dan D Party Corner is hard to miss. And if you’re looking to plan any kind of celebration needed partyware or rentals, you’re going to want to stop and check them out. “Our store can customize any item to the customer’s individual need,” said Lizz Jelsma, manager of Dan D Party Corner. “In our rental department, we can order all colors and styles of most of our products. In our sales department, we focus on maintaining the most popular products and keeping a good working relationship with our distributors to ensure the ability to special order with little notice if needed.” They have two balloon distributors who deliver…  » Read more
Boundless Birthdays

Boundless Birthdays

Young, old, male, female—everyone likes a party   It’s the birthday boy! It’s the birthday girl! These are phrases you hear quite often, especially if you work in the party industry. But what’s the difference between the products sold for the birthday boy/man or girl/woman? Magenta, pink and purple are often associated with females and blues with the males, but bold colors and strong graphic patterns work well for either sex at any age. While those patterns and décor can be as unique as the individuals that are celebrating, a few common threads do occur.   Boy/Girl Party Kacey Curry of Creative Converting said that for a masculine party, the key is adding splashes of color to blacks, browns and grays, which are regarded as more masculine or neutral. “Pops of bright blue, red or green make the color scheme fun and masculine,” Curry said.…  » Read more

The Store Room: What are your Top 3 selling patterns or balloons?

Our monthly column is devoted to what works and what doesn’t — for our readers, from our readers “What are the current top three patterns or balloons for your store?” Amy Veltman It’s My Party Dyer, Ind. For patterns, it’s Brave, Another Year of Fabulous and Super Mario. For balloons, it’s bouquets, tabletop columns and our candy dish designs. Brenda Fink Party Magic Godfrey, Ill. 1. Anything Zebra 2. Princess — both generic and Disney 3. Animals — farm and wild Amy Lanpher Amy’s Cards Party and More Winter Haven, Fla. 1. Anything Zebra 2. Minnie Bows by Hallmark 3. Wild Safari baby shower by Creative Converting Charlie Johnson Balloons by Absolute Value Denver The most over all favorite latex balloons are anything Happy Birthday. The most used for decorating are Big Polka Dots of all colors and safari animal prints—11 inch and 3 foot.…  » Read more