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April 2014

April 2014
Party Line: If the Shoe Fits
Shop Talk: The Ultimate Party and Event Store
Birthday Balls
Trade Talk
Beyond Oct. 31
Talking Turkey and Beyond
The Rockin' Rules of Retail
Balloon Recipe
Party People
 
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Party Line: If the Shoe Fits

Party Line: If the Shoe Fits

When you go shopping for shoes, the first thing you look for is probably how those shoes fit. If a salesperson came up you and instead of asking your size, they began pushing their most popular — or most overstocked — shoes, you would most likely think they were nuts.   Your shoe size — and your needs — are different than every other customer that will walk through those store doors. You wear a different size, prefer a certain style and have a budget for what you will spend. No matter how much that employee tries to sell you on whatever shoes they might have, if the shoes doesn’t fit, you won’t wear it.   It not that different when customers walk into your store. Although they’re (most often) not buying shoes, they all have different needs and demand something different from you.  …  » Read more
Shop Talk: Ultimate Party and Event Store

Shop Talk: Ultimate Party and Event Store

Spotlight on: Lower Sackville, Nova Scotia   Industry newcomer finds success in Nova Scotia party scene   In an era of big box stores, pop-up Halloween shops and online-only retail, creating a new party store seems like a daunting task. But it’s a task that many have successfully overcome.   Take Ashley Butler, for instance. She owned a retail chain that sold a few party and wedding supplies for almost five years, but it wasn’t enough — Lower Sackville wanted more.   “Party supplies, wedding merchandise and rentals were becoming very popular,” Butler, owner and manager, said. “In the area where we lived, there wasn’t a party store anywhere, so we decided to try our luck.”   The Ultimate Party and Event Store opened in May of 2013 and success immediately followed.   Bright Beginnings And immediate it was. After spending two months building the…  » Read more
Talking Turkey and Beyond

Talking Turkey and Beyond

The fall season is a cornucopia of retail opportunities   What are you thankful for?   If you’re a retailer, it should be the time between Halloween and Christmas in which you can capitalize on additional sales. Many mass-market retailers focus on Halloween and Christmas merchandise during this time of year and don’t fully capitalize on sales opportunities that fall and Thanksgiving products offer.   Even though consumer demand is not as large as it is for Halloween and Christmas merchandise, Thanksgiving can still generate substantial sales dollars for party stores due to less competition and market saturation.   Selling Through As long as you have them in your stores for Halloween — generally the busiest time of the year — why not promote Thanksgiving during that time?   It’s as easy as selling off discount Halloween goods in unison with your Thanksgiving reset, stuffing…  » Read more
Birthday Balls

Birthday Balls

Masquerade celebrations throughout the year   The mention of masquerade balls may conjure up images of costumed Mardi Gras affairs, but masked galas aren’t just for Fat Tuesday. Party stores that only offer masquerade merchandise during a single season are missing out on a year-round moneymaker. Masked balls provide a great alternative for those looking to trade the pointy hats and streamers for a grown-up celebration. Birthday balls are also perfect for adding a touch of elegance and intrigue to milestone birthdays and other special events.   Past to Present Masquerade balls date back to the 16th century Renaissance where members of the upper class hosted grand public affairs. The events were especially popular in Venice, Italy, where partygoers donned elaborate masks to disguise their true identities so they could celebrate freely.   Today’s masquerade balls are sophisticated affairs that can be tailored to almost…  » Read more
Party People: Judy Smith and Annemarie Aldrich

Party People: Judy Smith and Annemarie Aldrich

Judy Smith, owner, Annemarie Aldrich, manager Rose Costumes Denton, Texas   Rose Costumes has been in business for 37 years and specializes in rental and retail costumes, as well as a large selection of costume accessories for sale. They carry professional makeup, prosthetics, wigs, hats, jewelry, masks and much more.   1.  What is the best retail advice you’ve received? The best retail advice that we received was from our accountant, Mark Merki, at the beginning of last year. He said to raise our prices 20 percent and to cut expenses in every way that we could. It resulted in a 25 percent increase in our business and the award for Small Business of the Year!   2.  What are your goals for 2014? To increase the number of schools that come to us to be costumed. School and local theaters are a large part of our…  » Read more