And the Survey Says...
2014 Party Product Licensing List
Balloon Trends 2014
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The new year is just around the corner, and with it brings a new year of challenges and opportunities for retailers. Party & Paper is looking forward to helping you kick it off right with our Annual Trends list. In it, we highlight the trends to look out for in 2014. We also are happy to present the Party Product Licensing List—one of the most requested features from our publication. This annual feature includes a list of the licenses held by each manufacturer for balloons, partyware, stationery, tableware, giftware, party favors — anything party — and is a great resource to reference throughout the year. In addition to the Licensing List, we also present to you our first-ever Costume Survey results. We sent out a survey to subscribers to gather the most up-to-date information regarding retail costume sales and presented it in
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Spotlight On: Starkville, Miss. Small town service with big city charm Costume Party in Starkville, Miss. is a niche boutique where they take fashion, even in costume, seriously. Featuring quality new contemporary and classic costumes, accessories and vintage items for rental and sale, this family business in a small southern college town was handed down from Connie Willsey’s mother to her and her brother and they keep a tradition of success going strong. “My mom had a unique flair for finding remarkable items, repurposing them to send back to her family in Hungary and creating a fanciful atmosphere that drew people into her costume rental business for many years,” Willsey said. “My brother and I came back every year to help with Halloween. While my background was nursing, I’ve always loved designing, upcycling and transforming people, and Costume Party filled a creative need nursing
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What will there be in 2014? It’s hard to predict what will be the next big thing in 2014, but I have it on good authority — some industry experts I questioned below — that it will involve a lot of patterns, personalization and those special little touches that will make a generic party one for the books. PPR: What colors, patterns and themes will we see in 2014? Dawn Kirschner Unique Rainbow Art is a new trend we are seeing — using the colors of the rainbow and patterns like stripes and dots for a fresh look that can mix and match with a variety of solid colors and crafts for an “art” type party. The “chalkboard” look is also coming on strong for Birthday. This trend really ties into the consumers desire to personalize their parties. Consumers can take chalk and chalkboard
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How social media can grow your business By Stephen Swartz, U.S. Balloon Co. Thousands of balloon retailers are using social media to promote their business, connect to others and, in the best-case scenarios, garner more sales from more people. But how can they use social media while not giving away their secrets? Posting, Liking and Making an Impact Lori Viera, owner of American Balloon Co. in Alexandria, Va., uses Facebook and Twitter to promote specials at her store. For example, she’s offered customers 20 percent off a toy purchase within three hours of a customer checking in to her store on Facebook. She’s also posted time-sensitive specials on the store’s Twitter account, such as “For the next four hours get a dozen balloons free when you visit the store.” But don’t worry about spending all day posting to these sites.
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