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February 2013

February 2013
Party Line: Snagging Sales
Shop Talk: Balloon Utopia
Spooktacular Halloween Decor
Fall Into Seasonal Sales
Hair Today, Sold Tomorrow
Child's Play
Smart Balloon Practices
The Store Room
Balloon Recipe
 
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Party Line: Snagging Sales

Party Line: Snagging Sales

While right now your store is filled with hearts and flowers and Valentine’s Day décor galore, I’m writing this at the height of the holiday season. People are decking the halls and filling the malls and stores are competing for every seasonal cent. It’s everywhere you turn — billboards, TV commercials, print ads in the paper, coupons in your inbox — but nowhere are retailers more clever than when you’re actually in the store. Just this past weekend I overheard customers behind me in line mention the fact that items placed along the checkout lines were “the best advertising there is.” Not only could they get stocking stuffers, but also candy, pop, batteries and any number of things that seemed unnecessary until presented so accessibly. That’s to say the area around your cash wrap is indispensible when it comes to those “I don’t need it,…  » Read more
Shop Talk: Balloon Utopia

Shop Talk: Balloon Utopia

Spotlight On: San Diego Bringing ‘decortainment’ to the masses   Sandi Masori, owner of Balloon Utopia in San Diego, lives and breathes balloons. There are three rooms of her home dedicated to the business, as well as the garage and a good portion of their backyard. In fact, she’s not sure there’s a room that doesn’t have some balloons in it. “We are home based, but this is a full-time business for us, and putting up our website in 2000 allowed us to develop a very established corporate presence,” Masori said. “We provide balloon entertainment, face painting and arts and crafts stations on the entertainment side of the business, and balloon décor, some light florals and marketing services on the décor side.” Masori has done everything with balloons — from decorating Major League Baseball ceremonies to publishing a best-selling book and educational videos — but…  » Read more
Spooktacular Halloween Decor

Spooktacular Halloween Decor

Manufacturers prepare for customers looking to add more fright to their night It’s the most horrifying time of the year — for Halloween décor, that is. The night of treats and tricks can elicit several emotions from excitement to joy and even pure fear. Millions celebrate in some way, and all those festivities usually fall into two categories: fun or fright. In 2013, experts say consumers will continue to prefer the scary products over more playful, fun styles. So as retailers prepare for gruesome ghouls, it’s important to keep the more ghastly products in mind. Something Old, Something New James Werme, director of operations for Morbid Enterprises, said that consumers will definitely be gearing up for an exciting Halloween. “We always hope for growing consumer interest in any coming year,” Werme said. “It will be a mid-week Halloween, but there’s a lot of big movies…  » Read more

The Store Room: “How do you deal with store theft?”

Our monthly column is devoted to what works and what doesn’t — for our readers, from our readers “How do you deal with store theft?” Trish Mihal The Party Factory Plattsburgh, N.Y. I don’t care if it’s $5 or $500 — I prosecute. Growing up in a family business, I take it personally when people steal from my store. I used to let people go with a warning and tell them to stay out of my store, but I noticed an increase in theft. I got fed up and once I started prosecuting shoplifters, I definitely notice a huge decrease. When I put security cameras in place, I noticed it even less.  Another preventative is to make sure you welcome the customer as they walk in your store. After a few minutes, go up to them and ask if they need any help or if…  » Read more