Party Line: Community Engagement
Shop Talk: Ani's Party Shop
Twice the Fun
Do You Rent — or Do You 'Just' Sell?
Bits and Pieces for Profit
Little Kids, Big Profit
Tricks or Treats in 2014
Décor For Life
The Hidden Profits Beyond Your Front Doors
Party People: Holly Nagel
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For 30 years, Party & Paper Retailer has been the go-to resource for the party, Halloween, costume, balloon and bridal industries. As we settle into 2015, our mission has not changed. Our team seeks to bring retailers the information, products and services you need not only to run your businesses, but also to succeed in an increasingly challenging retail environment. Party & Paper is, for all intents and purposes, the voice of a community. Every business owner — whether party-store owner, balloon artist, costume retailer or manufacturer — is joined by the common thread that runs through your businesses. We know you work hard for your successes — and some days it’s not easy. That’s where we come in. We’re here to celebrate those successes with you and provide you the resources you need when the road gets a little rough. In this new year,
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Spotlight On: Suva, Fiji Islands Getting big results in a small retail space While working as a cultural dance performer with the University of South Pacific’s renowned Oceania Cultural Arts Centre in Fiji, last thing Ani Myers was thinking about was owning a party shop. But when she married her husband, a U.S. citizen, his work moved them to central California and then Melbourne, Australia, and she worked as store manager in an upscale ladies store and then managed several different stores over the next few years. “During my time away overseas, I was always bringing back party items for family members as there wasn’t much available in Fiji, which is what gave us the idea about starting a party store,” Myers said. “Then in 2012, we decided it was time for me to return home to Fiji to help care for my mum,
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Cater to couples to double your sales Couples costumes continues to be a hot category. Whether you’re stocking Robin Hood and Maid Marion, his and hers firefighters or the Wolf and Little Red Riding Hood, it’s a category you need to have in your store. At Charades, National Sales Manager Charlie Santilena said he is seeing many customers making their own pairs of costumes when a couple’s pair isn’t available. “For example, a couple may both purchase vampire costumes even though they aren’t matching or sold together,” he said. “Or he might buy a warrior costume, and she would buy something that goes with it. They aren’t necessarily matching costumes with duplicate styles.” Trends and Hot Topics Santilena said that although zombies increased in popularity a couple of years ago, he’s now seeing a rise in costumes related to the 1950s. “I’m seeing a lot
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Accessories can not only enhance, but also create a costume More and more, people are wearing costumes or accessories for various occasions — not just at Halloween — which means shoppers are looking for pieces they can reuse instead of one costume to wear once or twice. Not only is this economical, but it also helps the shopper to personalize their look by switching out one or two things and adding that personal touch. That’s where retailers can help them create the perfect costume, with the proper tools, of course. Multi-Purpose Merchandise Every princess needs a tiara and no clown is complete without makeup, so what should retailers have in their stores? “We carry wigs, makeup, hats, items for the decades (’20s, ’60s, ’70s, ’80s), medieval, pirate and a few other categories year round,” said R.C. Ike of Party Time in Horseheads, New York. “We’re
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Picture perfect looks for the smallest of seasonal shoppers Children’s costumes aren’t just for Halloween anymore. It’s no secret that many kids want to dress up each day of the year, but in addition, more and more parents are dressing their children up for pictures. With the popularity of social media sites such as Pinterest, Facebook and Instagram, parents are sharing even more pictures of their kids than they ever have before. So whether it’s for Halloween, a themed birthday party or just playing dress-up, make sure you’re stocked and ready to go with costumes for the smallest shoppers to cash in on those big sales. PPR: What do you predict will be the “hot” costumes in 2015? Triton Klugh InCharacter Aside from everything “Frozen,” animal-inspired costumes continue to be a trend in generic and license characters. “Wild Kratts” is our new license-based characters that
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Holly Nagel Enterprises Lake Villa, Illinois Established in 2002 (originally under the name Twist n Shout) HNE has developed a strong corporate and private client base that continues to return year after year. Having more than 30 years in the communication and customer service fields has been successfully parlayed into building a business and a brand that connotes the highest quality in products and services that are unique, vibrant and fun. HNE focuses on balloon décor, pick-ups, deliveries and entertainment with the tagline, “Connecting people one balloon at a time!” 1. What is the best retail advice you’ve received? Pause. Take time to deliberate is very important. Always take time to think about you’re doing, saying and most especially, committing to. This advice has served me very well and shouldn’t be confused with not being spontaneous. 2. What are your goals for the upcoming year?
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