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January/February 2017

January/February 2017

Party Line: Onward to Halloween 2017

Shop Talk: The Costumer, Schenectady, New York

Record-Breaking Halloween? Predictions were bold, but the retailers we asked reported mediocre results

In Season: These party products fit any season, no matter the reason

Livin’ Easy: Products that help kick off summer shindigs

Welcoming the Greenery: Pantone names color of the year for 2017

Becoming a Certified Balloon Artist: What the CBA program can do for you

Protect Your Business from Theft with These Tips

Talking Point-of-Sale with an Industry Rep

Back to Basics of Marketing

Product Picks: Costumes, Halloween Balloons, Halloween & Party Expo

Balloon Recipe: Spooky Black Pumpkin Carriage

Industry News

Trade Show Calendar

Featured Companies

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