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June 2010

June 2010

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Looking for Some Good Ideas?

Looking for Some Good Ideas?

I know I was, and I wasn’t disappointed when I left the Qualatex World Balloon Convention held in Dallas April 15-18. Three full days of classes, networking events and parties in the evenings and Qualatex plant tours were just some of the highlights of the inaugural event. From this editor’s perspective, if you deal with balloons, it was a must-attend. Delegates told me that they were constantly learning, not just in classes but from the other attendees. Relationships were formed, friendships were made and everyone went home with something new to try. I learned things about marketing, portfolios and design that I can apply to every aspect of this industry. For example, “Looking for some good ideas?” was how Pioneer Managing Director of Business Development and session instructor Tim Vlamis proposed you greet each and every customer that walks through the door. While “Can I…  » Read more

Party Pizzazz

The store that mixes family first with party profits By Abby Heugel, Managing Editor Six years ago, Kim Martell was a stay at home mom running daycare out of her home, looking for a way to help with bills. Sitting at the dining room table on a January night, it came to her — party supplies! She had bought enough party supplies over the years for her kids, so she figured, what was there to know? Plenty, as she soon found out along the way to opening Party Pizzazz in Manitowoc, Wisc. “It has been ‘guess and by gosh,’” Martell said, “learning something new every step of the way.”  She went to local stores, read the back of party supply packages, took lots of notes and spent hours online. With an enthusiastic husband and kids (age nine and 12 at the time), they all decided…  » Read more

Chill Out

Give yourself a snowball's chance by sliding into winter holidays By Abby Heugel, Managing Editor Halloween can wear you out. There are months of planning, buying, displaying and selling. Once prepared, the month of October brings crowds of customers looking to be transformed into anything and everything you have to offer (and of course, the one thing that you don’t.)Most retailers will have more traffic in their store during October than at any other time throughout the year. So how do you smoothly make the transition from ghosts and goblins to turkey and trees, keeping the store in tact and sales steady throughout the winter? By using that Halloween traffic to remind people that come Nov. 1, you’re still around and able to meet all their winter holiday needs.Smooth SwitchEmployees at Party Time in Horseheads, N.Y. use the high traffic time of the Halloween season…  » Read more

Become a Theme Party Resource

Creative tips and suggestions you can pass along to your customers By Penny Warner, Special to P&PR Having a theme gives the event a focus and makes everything easier, from the invitations and decorations to the activities and refreshments. Most importantly, you’ll be offering customers tips and materials for their theme parties all in one spot. Ideas for the little customersMore busy parents are choosing party packages for their child’s party — at a pizza parlor, park or play place — making the event simple, easy and affordable. The sites do most of the work by providing a space, some activities and even the food, leaving parents the opportunity to personalize the party by choosing a theme. So no matter where your customers host their party — at a kids’ gym, an amusement park, a discovery museum or even at home — they can wrap…  » Read more

The Store Room — Oddest Items in Storage

Our monthly column is devoted to what works and what doesn’t — for our readers, from our readers.Question: “What are some of the ‘oddest’ items you keep in storage and why?”Karin MillerSpring Green General StoreSpring Green Wis.We have music equipment because my husband plays in a band, a horse trough to collect water when the dishwasher leaks and a fish net to catch a bat (which we never found). I think that might be telling enough! Zozzie GoldenZozzie & Heidi Innovative Party PlannersOwings Mills, Md.When clients ask to use our restroom, we have to warn them about the lady in the bathroom. Yes, we have a lady in the bathroom — a mannequin that is draped in a feather boa and wearing very sexy lingerie. We once used her in a centerpiece and she has since been waiting for her next debut. In the meantime, it…  » Read more