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June 2014

June 2014
Party Line: You Snooze, You Lose
Shop Talk: The Red Headed Witches
Topping the Charts
Wrapping It Up
Creating Strong Sales Associates
PFA 20th Annual Conference and Trade Show
WBC 2014 Elevates Balloon Art and Education
Balloon Recipe
Party People
 
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Party Line: You Snooze, You Lose

Party Line: You Snooze, You Lose

There are some ridiculous inventions out there, but someone somewhere had the guts to pitch and promote their new product. And while I’m glad that some of these items exist, I have to imagine the initial sell was bit challenging for them at times.   For instance, as much as I love hitting the snooze button — possibly multiple times — it’s an invention that doesn’t make rational sense. Think about it.   We have this device called an alarm that was invented so you can choose when you want to wake up and it will wake you up at that moment. But someone proposed a “snooze” button so that when the alarm wakes you up — doing precisely what it’s supposed to do so that you can get somewhere on time — you can ignore the alarm and fall back to sleep for an…  » Read more
Shop Talk: The Red Headed Witches

Shop Talk: The Red Headed Witches

Spotlight On: Cape Coral, Florida   Journey from a seasonal-only retail shop to a year-round success story   “Never give up on your dreams.”   That’s what Crissy Barchers tells herself every day, and it is the No. 1 lesson that she would like to share with other retailers.   Why? Because it’s that very principle that got her to where she is today — a retail storeowner who shares success with her best friend and business partner, Jennifer DuVall.   “I believe in the law of attraction,” Barchers said. “Like attracts like and if you can remain positive, success will come to you. It may take you longer than you would like it to, but eventually success will come.”   That time is now for Barchers and DuVall.   The Road to Success The Red Headed Witches opened the Halloween season of 2008 as…  » Read more
Topping the Charts

Topping the Charts

Revealing what licensed products still fly off the shelves and which should be sent on their way As many retailers know, licensed products are the backbone of any party store. Whatever is on the big screen or TV needs to be on products that they need to have on their shelves.   With that said, Party & Paper Retailer invited our subscribers to participate in a Licensed Party Products survey, with the results displayed below. The classic Mickey and Minnie Mouse still remains surprisingly strong through the years, while it appears Angry Birds are finally flying the coop.   What percentage of your party products sold are licensed party products? 0-25%             41.7% 26-50%           35% 51-75%           16.7% 75-100%         6.7%   How did licensed products sell in 2013 compared to last year? Increase           38.3% Decrease          28.3% Stay the same 33.3%   How much did your…  » Read more
Wrapping It Up

Wrapping It Up

Beautiful packaging can be a holiday gift in and off itself   With the winter season comes an avalanche of gift-giving opportunities. Whether someone is celebrating Christmas, Hanukkah, Kwanza or just attending a winter wonderland party, gifts are often exchanged.   But when it comes to wrapping up gifts, a simple roll of paper doesn’t always cut it anymore. Consumers are on the lookout for decorative and interesting specialty giftwrapping solutions that save space, save time, save the planet and save hassle — all while looking great, of course.   “An organized party store can move Christmas goods onto the floor in early November as the Halloween goods are packed away and capture new sales from the shopper traffic generated by holiday parties going from the day after Thanksgiving to Dec. 24,” said Gregg Fresonke of Hollywood Ribbon.   “Over the past 10 years, chain…  » Read more

Creating Strong Sales Associates

It takes a team to deliver winning results   Time and time again, customers walk in and out of stores without any regard to what they may want to buy. Instead, they are searching for an experience that leads them to want something so much that they reach for their wallets and impulsively purchase it. While there are exceptions to every theory, this one is a classic tale that store employees in all parts of the world can relate to. What isn’t as common, however, is having salesperson help increase sales ... despite what products you may or may not be selling.   Creating a strong sales team is a vital part of any store’s success. Whether you have volunteers interacting with customers or paid employees delivering your customer care, consider how their actions ultimately affect your sales. Are they engaged? Do they ask questions?…  » Read more
Party People: Dori Pomerantz Saypol

Party People: Dori Pomerantz Saypol

Dori Pomerantz Saypol, CBA Total Party East Brunswick, New Jersey   Started 12 years ago, Total Party is a home-based studio set up with a separate entrance with services that have expanded over the years to include invitations, place cards, custom party favors, balloon décor and deliveries, unique centerpieces, ceiling treatments and more. They bring all equipment to the job location and offer on-site set up services with their décor packages.    Pomerantz Saypol was a certified Project Manager (PMP) in the telecommunications industry before starting Total Party and prefers to use that skillset for a social event rather than a software release. In addition, the BA degree she has in psychology comes in handy everyday dealing with clients.   1.    What is the best retail advice you’ve received?  The best advice I’ve received is to focus on what you’re passionate about and not try to be…  » Read more