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March 2013

March 2013
Party Line: It All Starts at the Top
Shop Talk: Celebrated Occasions
Costume Scene for 2013
Serious About Silly
Mature Merchandising
Something Old, Something New
2013 Costume Licensing List
Rubie's Halloween Seminar 2013
Under the Big Top
International Delight
The Perks and Challenges of Interns
The Store Room
Balloon Recipe
 
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It All Starts at the Top

It All Starts at the Top

I have to admit that one of my guilty pleasures is watching food shows like “Kitchen Nightmares” and “Restaurant Impossible” where the hosts go into an establishment, assess what’s operationally wrong and offer their tips for success. Part of my interest is that it’s food-oriented and the fact that these places are usually train wrecks that I can’t look away from, but it’s also often an interesting study in what to do and not to do to for success. While some of the problems that exist revolve around horrid food and cleanliness, at the base of the failure is often a management issue that the owners fail to address. As they say, “it all starts at the top.” If the boss can’t get all his/her ducks in row, how can employees be expected to excel? It was during a recent episode that the host said…  » Read more
Shop Talk: Celebrated Occasions

Shop Talk: Celebrated Occasions

Spotlight On: Springfield, Mo. It takes a village of vendors to plan a wedding   If you’ve ever been involved in a wedding, you know that it’s no small task to coordinate everything that’s needed. Between the invitations, decorations and photographer to the dress, honeymoon and flowers, planning the event can become a full-time job for some brides. That’s why Lori Blake, owner of Celebrated Occasions in Springfield, Mo., made it her full-time job to ease the process for those brides-to-be. What started in 1989 in Jacksonville, Fla. as a business run out of her home has turned into a one-stop-shopping Mecca with nine main businesses ranging from Blake doing the invitations and accessories to a DJ, honeymoon specialist, photographer, videographer, tuxedos, dresses, cakes, floral and rental décor. “Everyone owns their own business, but rents space in the location, and individuals meet with their clients…  » Read more
Costume Scene for 2013

Costume Scene for 2013

From bits and pieces to complete creations With this comprehensive guide to what costume trends are expected to take over the market in 2013, retailers will always have an answer to the age-old complaint of, “But I have nothing to wear!” PPR: When it comes to costume sales in general, what do you predict for 2013? Keith Johnson elope I see that comfort and accessory kits ruling the day in this down economy. People will be pairing their own clothes with some cheap accessories to create a costume.  Sean Monahan Party King I think uniqueness mixed with value is where the focus should be. Of course, accessories and “building your own costume” sections in stores will continue to see growth — accessories offer originality to each consumer and less sticker shock. However, they can add up quickly for the retailer, especially if the consumer is…  » Read more
The Perks And Challenges of Interns

The Perks And Challenges of Interns

Most retailers will one day face the question — do we need an intern?   That question typically leads them to their next, which is whether they even want an intern. Hiring, managing and ultimately teaching an intern is something that takes dedication in time, energy and often dollars. Of course, there are ways around paying interns that are ethical and in accordance to your state laws, but for the most part, dollars will be spent as a direct result of having an intern.   When deciding if an intern is right for your store, there are a few things to consider. The first is why you believe you even need — or want — one. Some possibilities include: • There are responsibilities that are currently not being accomplished that would help your store. • There are tasks that need a specialized, trained person to…  » Read more

The Store Room: What do you do to create an effective clearance area?

Our monthly column is devoted to what works and what doesn’t — for our readers, from our readers “What do you do to create an effective clearance area?” Tammy Corzine Celebrations Delphos, Ohio We have two spinner racks close to our register overflowing with clearance merchandise. One is for items that are 50 percent off and the other is our $1 rack. Customers shop off these racks while we ring up their sale or are inflating their balloon orders. Our regular customers hit those racks first to save big on items they can incorporate into their party. Deb Turner Good Times Inc. St. Louis We have found that we sell a lot of clearance when we make everything in the clearance $1. We also box the items by theme or design to make it easier to shop. You must also straighten the clearance section all…  » Read more