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March 2015

March 2015

Party Line: Time to Reach Out
Shop Talk: Party World
Fashion Yourself for the Sales
Can I See Your License?
Selling Small
Do Me a Favor
Kicking Off on the Right Foot
Halloween & Party Expo Working Hard in the Big Easy
Rubie's Halloween Seminar 2015
Soiree in the Crescent City
Provide Some Pep
Pulling It All Together
Balloon Recipe: Pink Bubbly Celebration
Industry & Trade Show News
Show Calendar
Party People: Claire Geldard

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Party People: Claire Geldard

Party People: Claire Geldard

The Party’s Here Padstow, Australia The Party’s Here is a family-owned and operated business that opened in 2004 in a small shop in Panania, Australia (the business moved to a larger location in nearby Padstow in 2013). The Party’s Here is an active member of the local community, supporting businesses, schools and fundraising events when possible. Employees regularly attend training days, meetings and conventions internationally, as well as liaise with other members of the balloon and party industry through Qualatex Balloon Network (QBN) and the Balloon Artists and Suppliers Association (BASA). 1. What is the best retail advice you’ve received? Show what you want to sell. Customers often come into the store not really knowing what they want and what’s available. By having a range of balloon arrangements on display throughout the shop, including the front window, you’re showing them this with minimal effort. Putting…  » Read more
Shop Talk: Party World

Shop Talk: Party World

Party World in Baxter, Minnesota, has been a locally owned and operated business for more than 16 years, evolving from party rentals into a complete one-stop-shop with party supplies, costumes and balloon décor. “Our store was originally established by my parents in 1998. Then, my brother and his wife bought it from them in 2000, and my husband and I bought it from my brother in 2004,” said Kelli Mankowski. “Although I went to college for court reporting, I’m currently Party World owner, scuba diving instructor and business manager for a yoga association in our area.” Mankowski said customers come to them with some of the most important events in their lives. Many start with their weddings when they do get tents, tables, chairs and décor, and then they come in for the baby shower, then the first birthday and the many birthdays in between.…  » Read more
Kicking Off on the Right Foot

Kicking Off on the Right Foot

Party & Paper Retailer launches the Halloween & Party Expo into the seventh year Halloween & Party Expo’s seventh anniversary kicked into Carnival mode this year for the first-ever Kick-off Party in New Orleans. Hosted at Generations Hall on Feb.  5, the event set the tone for the Halloween & Party Expo in motion with the largest attendance in show history, thanks to many of its sponsors, including Rubie’s Costume Co., Forum Novelties, Party Club of America, Smiffy’s and many more.             “The new venue was a perfect spot for dancing, networking and celebrating another great year with the everyone in the industry,” said Matt McCallum, Party & Paper Retailer publisher.             More than 900 people attended, topping the previous attendance record by more than 100.             The headlining entertainment, the Emerald City Band, has become…  » Read more
Halloween & Party Expo Working Hard in the Big Easy

Halloween & Party Expo Working Hard in the Big Easy

With a recent transition from Houston to New Orleans, the Halloween & Party Expo relocated this year to one of the top ten largest convention centers in America: the Ernest M. Morial Convention Center.              The seventh annual HPE show, which ran from Feb. 6-9, hosted nearly 350 exhibitors and thousands of buyers worldwide.            “The HPE not only attracts the key domestic buyers; it has also become an important marketplace for international buyers,” said Jonathan Erwin of the Halloween & Party Expo.  “From the buyers’ standpoint, the HPE is the only chance most of them have to see and handle new products in person. And it is certainly the best place to find innovative products that are just hitting the market from smaller, niche manufacturers. You have to be at the show to find those diamonds in the rough that can…  » Read more

Party Line: Time to reach out

Lately, I’ve picked up on quite a bit that’s going unacknowledged in the party industry — namely, the issues many retailers are facing that they seem reticent to reveal.             After attending numerous educational seminars and group discussions surrounding the Halloween & Party Expo this month, hot issues seem to be quieted by a lack of readily available retail resources.               From issues as standard as staffing and customer service concerns to difficulties in knowing how much money your company should be investing in advertising, these issues seem evident for retailers across the board.             Party & Paper Retailer is not only going to be taking these concerns into consideration, we are going to be addressing them. Party & Paper is your source for information, but we’d also like…  » Read more
Do Me a Favor

Do Me a Favor

Old tradition of wedding favors isn’t slowing down Weddings are full of tradition — something old, something new and a wedding favor for each guest, too.                Maybe that’s not exactly how the saying goes, but presenting wedding guests with a small token of thanks is a tradition that dates back centuries. During the Victorian era, party crackers were all the rage, while the Greeks preferred glass good-luck charms.                Today’s bridal couples have an almost endless array of wedding favors choices. From themed key chains and bottle openers to sweet treats ensconced in gold foil wrappers, wedding goers are hauling home some pretty impressive loot. And that’s good news for party stores that stock such items. Favor-ite choices When it comes to wedding favors, variety is key. These gifts of gratitude can…  » Read more