Share

November 2012

All Articles

Party Line: Batter Up!

Party Line: Batter Up!

My grandma turned 90 years old this past June. Those who know her know that she’s a feisty old woman who tells it like it is — and that she loves baseball, specifically the Detroit Tigers. As such, her 90th birthday celebration at the nursing home was appropriately themed with officially licensed Tiger decorations from Amscan—table covers underneath warmers of hot dogs and bowls of popcorn and Cracker Jacks, cutouts on the wall, Tiger flags on the tables, banners from corner to corner and even plastic helmets for Gram and the guests to put on. It was perfectly fitting, and seeing as I inherited her love of the sport along with her sass, we reused those decorations for my own birthday later in August. But my point isn’t to share our genetic rabid fandom, but rather to demonstrate that the “typical” sports fan isn’t always…  » Read more
Shop Talk: Balloon Construction Co.

Shop Talk: Balloon Construction Co.

Spotlight On: Jacksonville, Fla. Big and small, they do it all There are only a miniscule number of people on the planet that can lay claim to launching 10,000 balloons in an NFL stadium, and Blenda Berrier, owner of The Balloon Construction Company in Jacksonville, Fla., is one of them. They had worked with the Jacksonville Jaguars for years, and the first release they did for the team was for 3,000 balloons on Military Appreciation game day. It was a success, so the organization ordered 6,000 for the next year. “Then on the 10-year anniversary of 9/11, they wanted to release 10,000 balloons,” Berrier said. “I used my staff to inflate and prepare the balloons and the net, and then volunteers helped carry the balloons onto the field to release on the given cue. Waiting for that cue is always a stressful moment for me,…  » Read more
Graduate Studies

Graduate Studies

How to prepare for the next student rush Most teenagers want to be unique, which usually involves following the popular trends and doing something similar to whatever everyone else is doing. So while many graduation parties include personalized touches to make the occasion distinct to the graduate, many graduation parties also include a lot of the same themes, colors and products. Party & Paper did a little bit of research and found a few themes, colors and products that flew to the head of the class. Are you ready for 2013? Earning Your Stripes Before we look ahead, it can be helpful to study the past. Many 2012 graduates literally earned their stripes, zebra stripes that is, and combined them with animal prints. “Zebra stripes were definitely a hot pick with the girls this year, and while most opted for pink and black zebra designs,…  » Read more
Score Some Points

Score Some Points

Get everyone into the game Football season is in full gear, which means wives and girlfriends nationwide are being ditched for sweaty men in jerseys twice a week. Traditionally, Sunday or Monday Night Football offered a great excuse for men to have “guy time” and ladies to take the back seat. Yet in households across the country, ladies are leading the way in how football is celebrated. Party and paper retailers need to support their female customers, offering them ideas on how football can be a bit more glam while still being sporty. It’s up to retailers to help educate their customers on how they can use party products, offering them ideas that they may not come up with on their own. Through the power of display, great sales support and in-store marketing workshops, customers can be inspired to host their own football party... girl…  » Read more
Big Top Fun

Big Top Fun

Be drawn to the timeless entertainment — and chaos — of a birthday circus If you’ve been involved in a child’s birthday party in any capacity — host, guest, party supplier, or curious onlooker — then you know there’s only one way to describe the chaos: it’s a three-ring circus, minus the big, swirling tent. Children screaming, running, playing, crying. Wrapping paper flying. Cautious adults trying to keep a safe distance in a quiet corner. Despite such pandemonium, we do it again and again. Why? Because a little chaos is fun, and everyone needs to color outside the lines now and again. And whether or not you think clowns are creepy, most children enjoy a good circus. Big Time Fun The circus has been entertaining people since the 1770s, starting with trick horseback riding, acrobats, jugglers, tightrope walkers and of course, clowns. But today’s popular…  » Read more

I Want That One!

Tap into higher profits by displaying inflated balloon designs. Have you ever walked into a bakery and had your taste buds tempted by the sight of freshly-baked, deliciously-decorated cookies in the display case? Have you ever been overwhelmed by shopping for a new outfit until you see a perfectly coordinated ensemble on one of the mannequins? These merchandising ideas both demonstrate the expression we hear all the time in the retail world: “Show it to sell it.” Did you point to the cookies and say, “I’ll take those”? Did you purchase that outfit after you saw it on the mannequin? If so, then you’ve just proven the effectiveness of this strategy. Entice Your Customers Just like any other retail business, balloon retailers will also benefit by showing their product in all its glory. But don’t just stop at displaying single inflated balloons. Show balloon arrangements…  » Read more

The Store Room: What trends do you predict for 2013?

Our monthly column is devoted to what works and what doesn’t — for our readers, from our readers “What trends do you predict for 2013?” Bonnie Spoon http://www.spoonsisters.com New York A definite continuation of the mustache crazy, bike accessories galore, dog products —especially people promoting adopt and rescue dogs — decorative styled clips that are similar to the shape of clothes pins and lots of initial products. Robbie Furman, CBA Remember Our Balloons Montclair, N.J. I believe 2013 is going to be the year of education. My feelings are that people need to start becoming educated in many areas of the fields of parties and the public they serve. With the economy still doing what it has been doing for many years now, I believe we are starting to see two groups of clients in the world of parties. We have the DIY groups that…  » Read more