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November 2013

November 2013
Party Line: Consistency, not Complacency
Shop Talk: The Paper Market
A Banner Occasion
Go Team, Go!
Licensed, Retro andPop Culture Toys
Windows of Opportunity
Balloon Recipe
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Party Line: Consistency, not Complacency

Party Line: Consistency, not Complacency

I can imagine that at this point in time you’re still reeling from an exhausting Halloween season and trying to gather your wits about you before jumping into fall holidays and then winter and then New Year’s Eve — does it ever end?   For party retailers, the answer is probably “no.”   While summer used to be a slightly slower season, graduation has taken over and become a selling season in and of itself, and let’s not forget about the weddings, birthday parties, family reunions and cookouts that require your services.   In other words, there’s always a reason to party, which means there’s always a reason to sell.   This issue takes a look at the graduation season and those odds and ends items that often get overlooked when planning a party but that are quick ways to add to a sale. That’s…  » Read more
Shop Talk: The Paper Market

Shop Talk: The Paper Market

Spotlight On: Monroe, La. Treating each customer as one of the family   Sometimes the next great adventure can literally be just outside your front door. That was the case for Amy Robinson, owner of The Paper Market in Monroe, La. “I’ve always been into stationery and party supplies and had an interest in the products that a local store carried,” Robinson said. “When shopping there, I would make mental notes about things like the type and variety of products offered, as well as customer service and the overall look and feel of the store.”    In the fall of 2010, Robinson decided that becoming a business owner was a great fit for her and her family and knew just the business she wanted to own. After talking with her husband about her idea, she tracked down the name of the business owner and simply…  » Read more
A Banner Occasion

A Banner Occasion

Graduation sales earn retailers high marks   Graduation has become a selling season in and of itself for retailers, and it’s no surprise that staples like balloons and paper goods are continuing to fly off the shelves in everything from school colors to trendy bright, bold hues with accents of sparkling silvers and prints. What might be a surprise to some is the recent popularity of those nontraditional items — things like card boxes, banners and everything personalized — that are added in addition to staple tableware and décor. It’s these items that help grads make the party exclusively theirs and the sales exclusively yours. The Name Game Boni Dillinger of Dan D Party Corner, in Cheyenne, Wyo., said personalization was a huge seller this past year — everything from photo banners to custom imprinted napkins flew out the doors. The personalized banners were from…  » Read more
Go Team, Go!

Go Team, Go!

Hit a homerun with school spirit sales There’s no spirit like school spirit — and party stores can score big. In today’s market, while fans are cheering on their favorite teams, party and retail stores should be busy planning. And don’t think it’s just for sporting events, either. School spirit wear is needed all year long — for homecoming parades, “hat days,” graduation celebrations and Christmas or birthday presents.             Target Trends When graduation season is in full swing, party supply stores stock the shelves with merchandise matching the colors of nearby schools and sales soon follow. But some stores are finding a need to keep school spirit merchandise on the shelves 12 months out of the year.   Ann Allen of The Beistle Co. said that when schools started requesting spirit products year round, the company started producing more generic, non-grad specific spirit merchandise…  » Read more