Share

October 2014

October 2014
Party Line: The Customer Isn't Always Right
Shop Talk: Party Warehouse
Going to the Source
Mardi Gras Magic
Every Moment Matters
Party Planning 101
Birthday Balloons
Buying Group Expands
Balloon Recipe
Party People
We're happy to provide a sampling of the articles in this issue. To receive full issues of Party & Paper, please subscribe.

All Articles

The Customer Isn’t Always Right

The Customer Isn’t Always Right

Everyone is familiar with the phrase “the customer is always right.” Customers want to know that their needs are being met, their voice is being heard and the money they spend isn’t being wasted on things they don’t want. But as a retailer, that phrase can be a little bit harder to handle. Because let’s be honest — the customer isn’t always right. There are times they make ridiculous claims about your services, return product that you are certain was working when it went out your doors and make irrational suggestions that as a retail expert you know are impossible to deliver. Part of the problem is while some people are just not worth the time and the trouble to retain as a customer, sometimes they aren’t really sure what they want and retailers don’t take the time to uncover what they really need. Are…  » Read more
Shop Talk: Party Warehouse

Shop Talk: Party Warehouse

Spotlight On: Fort Worth, Texas One family, three locations, hundreds of happy customers   Steve and Tracy Steffgen joined the party in 2006 when they purchased Party Warehouse — two storefronts in Fort Worth, Texas. Both stores (the Camp Bowie location and McCart store, as coined by the duo) had a history of success, and with the help of their family, the Steffgen’s plan to keep it that way for many years to come.   “One of our stores is run by our son-in-law, Tommy Babcock,” Tracy said. “Our oldest son, Justin, works as an assistant manager at our flagship store and our daughter, Alaina, is also an assistant manager and she takes on most of the marketing and special projects. As of last month, our niece started working for us.”   When the Steffgen’s purchased Party Warehouse, it was with the idea that their…  » Read more
Going to the Source

Going to the Source

How to get — and keep — moms in your store for all their birthday needs Birthdays. They happen every day, which means you have the opportunity to capitalize on this in your stores. And while getting older might not seem like a reason to celebrate for some adults, it’s almost always a reason to party for kids. As such, parents are usually the ones in the stores doing all the planning and shopping. How can you make sure they choose you for all their party needs? Party & Paper Retailer went directly to the source — busy blogging moms throwing the parties — to see what shapes their buying decisions. PPR: Why do you go to party stores instead of a big box or online? Meredith Spidel www.themomoftheyear.net I love the physical experience of going to a smaller shop and picking though what they…  » Read more
Mardi Gras Magic

Mardi Gras Magic

The best is yet to come   Green, gold and purple galore! The party starts in February, but retail buyers are stocking the shelves with festive attire 12 months out of the year. Beads, masks and Mardi Gras tableware can be found supporting a multitude of events: birthday parties, proms, corporate celebrations — you name it and Mardi Gras is there.   Pleasing Party People “Most party retailers are anxious to find increased business for the first quarter,” said Warren Berkowitz of Forum Novelties. “After New Year’s there is a lull in celebrations. We have always promoted another dress-up holiday besides Halloween, and Mardi Gras is a perfect day to dress up and celebrate.”   Certain areas of the country take the celebration more seriously — Louisiana, Mississippi, Illinois and Texas — it’s no secret, but the rest of the country is catching up as…  » Read more
Party People: Ani Myers

Party People: Ani Myers

Ani Myers Ani’s Party Shop Fiji Islands Originally a cultural South Pacific Island dance performer, Ani Myers met her husband, an American lecturing at a university, and eventually moved to central California where she got her first retail job at Mervyn’s Department Store. However, after moving to Australia when her husband was transferred for work, they returned home to Fiji due to family issues. Wages for retail in Fiji are quite low (about $2/hour), and they knew they needed to open their own retail business if they were to make any money. They spent well over a year working with several major distributors and worked out arrangements primarily with Creative Converting, Biscay Greeting Cards (Australia), Wilton and, most recently Amscan. It then took nine months to locate and complete the lease and open the store (February 2013) and another three months for their first major…  » Read more