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September 2013

September 2013
Party Line: Turning "Like" into "Love"
Shop Talk: Fun Services
Significant Sweetheart Sales
Brides to Be
Adult Attire
Valentine's Day Checklist
Balloon Recipe
The Store Room
 
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Party Line: Turning “Like” into “Love”

Party Line: Turning “Like” into “Love”

September is our Valentine’s Day issue, which means love is in the air. But what about all the “likes”? I’m talking, of course, about Facebook — that online entity that has the power to be a combination of fun, functional and frustrating, often in the span of five minutes. If you’re a retailer, you know an online presence is a must for success, but what makes people “like” you and follow your brand? A study from Syncapse, a social media marketing firm, found that people who “like” brands on Facebook do so because they actually like that brand — not because they’re being bribed. The survey polled 2,080 Facebook users who were fans of 20 major consumer brands, on why they’d decided to “like” a brand’s page. Forty-nine percent of respondents cited their desire to “support the brand I like,” making it the most popular…  » Read more
Shop Talk: Fun Services

Shop Talk: Fun Services

Spotlight On: Denver So many reasons to party, but only one place to shop   The piñatas hanging from the ceiling of Fun Services in Denver are the first clue that this 7,200-squar-foot store complete with a warehouse full of concessions, costumes, accessories and a ladies’ boutique isn’t your average party store. Locally owned and operated for more than 30 years, Fun Services has been “supplying fun to the Denver area since 1980” and offers everything from party goods to a special events department that provides full-service catering, party equipment, concession supplies, inflatables and a variety of other carnival supplies. “We are fully committed to helping every customer celebrate their special occasion,” said store manager Alexis deMello. “Whether they’re planning a corporate picnic, school carnival, group fundraiser or trying to pick out that special costume, we are here to help with every detail.”   Party…  » Read more
Significant Sweetheart Sales

Significant Sweetheart Sales

Valentine’s Day is a day to cash in on love of every kind   Whether dealing with a classroom or a couple, “it’s the thought that counts” is a phrase that’s truly applicable for Valentine’s Day. It’s a day to celebrate love and appreciation in all shapes and forms, and often that form involves spending. According to the National Retail Federations’s 2013 Valentine’s Day spending survey, the average person planned to spend $130.97 on candy, cards, gifts and more in 2013, with total spending estimated to reach $18.6 billion. While most planned to spend on their significant other ($73.75), 61 percent of shoppers planned to show their appreciation for other family members by spending an average of $26.46, and one-quarter of shoppers were buying gifts for friends, spending an average of $8.49. Men were predicted to spend an average of $175.61 on jewelry, flowers or…  » Read more
Brides to Be

Brides to Be

Creating an at-home affair   The economy is in a slump — it’s no secret. It’s slowly picking up steam, but the lack of economic stability is taking its toll on the party industry. Customers are opting for stay-at-home affairs and buying on a budget. Birthday parties are becoming less extravagant, and weddings are being made simple. Bachelorette parties are changing, too. Instead of planning a weekend trip to Las Vegas or a night out on the town, brides-to-be are opting to have their special gathering at home. Why? Because the price is right for the bride and her friends, décor is much cheaper than an airplane ticket, and nothing beats the comfort of home. The Convenience of Home Everything costs money — some things cost a lot of money. A night at a five-star hotel can total more than $200, and plane tickets are…  » Read more

The Store Room: Graduation Trends this Season?

Our monthly column is devoted to what works and what doesn’t — for our readers, from our readers   “What trends did you notice this past graduation season?”   Boni Dillinger Dan D Party Corner Cheyenne, Wyo. This last year we saw a shift in products for graduation from the bare essentials to more of the luxury items for their parties. Instead of just buying graduation-themed plates and napkins in their school colors, we had a huge sale increase in decorative items such as banners and paper lanterns. Graduates were much more apt to buying things they have seen all over social media and we carried it all this year. Even balloons were a bigger success than ever with graduates forgoing the all-too-common three balloon centerpiece for more extravagant balloon décor like columns, arches and fabulous centerpieces featuring way more than just three helium balloons.…  » Read more