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September 2014

September 2014
Party Line: Hungry for Profits
Shop Talk: Phileas Flash
Shooting Cupid's Arrow
Love WIll Blossom and So Can You
Retail is in the Details
Love is in the Air
Balloon Recipe
Party People
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Party Line: Hungry for Profits

Party Line: Hungry for Profits

I came across a story on the Huffington Post about how fast food joints make people want to eat at their restaurants. Considering nearly 30 percent of Americans report eating at fast food establishments on a weekly basis, they’re obviously doing something right, especially seeing as how most Americans are also aware of the dangers of our nation’s obesity epidemic. While I’m not suggesting you start selling burgers, I am suggesting you implement a few of their strategies.   1. Take advantage of people’s desire for convenience. People are busy and looking for instant gratification — whether it be in the form of food, fun or a gift to take home. Much like drive-thrus, make your store a place people can walk in, see what they want or didn’t know that they needed and easily make a purchase.   2. Use vocabulary to entice them.…  » Read more
Shop Talk: Phileas Flash

Shop Talk: Phileas Flash

Spotlight On: Edmonton, Alberta   The only limit is your imagination   For most people, balloons are just brightly colored bags of rubber used to decorate a party. But for British balloon artist Phileas Flash (a.k.a. Rupert Appleyard) in Edmonton, Alberta, they are the keys to opening a world where everything is a possibility and the only limit is imagination.   For the past decade he has traveled all over the world entertaining crowds with unique balloon sculptures, including full size caricatures and fan based balloons. Party & Paper Retailer was lucky enough to nail him down to get the story on all his success.   PPR: What drew you to balloons and how long have you been in this business?  RA: I kind of fell in to making balloons. About 10 years ago, I was a Ringmaster for a small touring circus, and my brother, the clown, twisted…  » Read more
Shooting Cupid’s Arrow

Shooting Cupid’s Arrow

Fall in love with the new and the old this Valentine’s Day According to a Prosper Insights and Analytics survey done by the National Retail Federation, adults were expected to spend more than $17 billion on Valentine’s Day in 2014 — that’s “billion” with a “b” — creating a huge retail opportunity for party stores. While 91 percent planned to spend on their significant other ($85.76), 59 percent of shoppers planned to show their appreciation for other family members by spending an average of $42.46, and 22 percent of shoppers were buying gifts for friends, spending an average of $34.76. Participants reported spending the most money on candy, flowers, jewelry and then greeting cards, and while 69 percent of respondents reported owning a Smartphone, 60 percent said they were not planning on researching or making a purchase with their Smartphone.   The conclusion? Snag some…  » Read more
Retail is in the Details

Retail is in the Details

Ideas to set your store windows to sell   It’s been said that the eyes are the windows to the soul, and in retail the store’s eyes are its windows. Good window displays have a focus; they’re designed to set your store apart from the competition, to pull customers into the store and to leave a lasting impression. As in interior displays, your windows should reinforce your store’s image. The same visual merchandising techniques you use to create inviting and dramatic in-store displays apply here too. Consider the following:   Create a Window Planning Calendar Grab a blank calendar and fill it with your display ideas. Try and plan at least a quarter in advance. Your ideas can still change, but when you have a written plan you are more likely to actually follow it. A good place to start your planning is at the…  » Read more
Party People: Tristan Michael-Savage

Party People: Tristan Michael-Savage

Tristan Michael-Savage  New England Party Supplies  New Bedford, Mass.   Tristan Michael-Savage has been selling party supply items since the age of 10. For the last 20 years he has made it his mission to offer the best prices, service and value to his customers. He has worked in many aspects of the party industry, including as a disc jockey, event planner, balloon decorator and at the carnival. With the wealth of information he has received, he has been able to mold his future in the party supply industry.   1.  What is the best retail advice you’ve received? The best retail advice that I received was to offer quality products at the best price possible so your customers are always satisfied.   2.  What are your goals for 2014? My goals for 2014 are to expand my brand, be well known and give customers…  » Read more