Party and Paper Magazine

Rasta Imposta Acquires ‘LazyTown’ Dress-up License

The Joester Loria Group has brokered a deal with Rasta Imposta to develop children's costumes based on the characters Sportacus and Stephanie from the award-winning children's television series "LazyTown," airing exclusively on Sprout TV.

This Halloween boys can take the spotlight as Sportacus, emulating his fitness and superhero strength, while girls can transform into Stephanie with her high energy, pink-spirited style and her love of music and dance.

"We are pleased to be aligned with both Joester Loria Group and ‘LazyTown' to manufacture and produce a great line of costumes for ‘LazyTown,'" said Gary Schneider of Rasta Imposta. "Come Halloween 2012, Sportacus and Stephanie are coming to your door looking for ‘sportscandy.'"

"LazyTown" is an international sensation, reaching millions of children worldwide through multiple touch points, including TV broadcast in 128 countries, live theatrical tours, home entertainment, music, publishing, branded healthy foods and other consumer products.

For more information, visit www.rastaimposta.com.

Originally posted Tuesday, Jan. 31, 2012