Party & Halloween Retailer readers: Halloween sales lag in 2017

With Halloween 2017 now in the rearview mirror, Party & Halloween Retailer asked readers how their sales season went. The response wasn’t so good.

Despite the National Retail Federation predicting a record amount of Halloween sales in excess of $9 billion, most of our respondents said their sales were below average.

Sixty percent of survey takers said sales were below par. The large majority of the rest reported only slightly better results, saying their sales were about the same as years past. Below 5 percent said sales were above average.

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Originally posted Monday, Nov. 6, 2017

Tags: halloween trends