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Five retail trends to watch in 2019

In 2018 consumers have continued to turn to multichannel shopping and seeking out companies featuring products with purpose or focused on a cause. These trends will continue into the new year and redefine retail, according to Jia Wertz, CEO of Studio 15.

In a contributed article to Forbes, Wertz details five trends that will redefine retail in the coming year:

  1. Brands as a culture: Consumers, particularly millennials, are taking a close look at corporate resonsbility and social consciousness.
  2. Speeding up e-commerce shipping: The time consumers are willing to wait for a product to arrive at their home is decreasing.
  3. Experiential retail: Online and in-person stores are becoming destinations as consumers look for engaging experiences.
  4. Subscription e-commerce: Consumers are looking for personalized experiences and reccomendations from retailers. This has paved a quickly growing path for subscription services.
  5. Multichannel as the new norm: An online presence can help retailers capture new leads and convert them to in-store shoppers — or vise versa.

Read the article on forbes.com for more insight on these trends from Jia Wertz. 

Originally posted Friday, Nov. 30, 2018