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Las Vegas Market hosts business growth webinar series

Las Vegas Market is teaming up with business expansion agency reALIGN to present exhibitors with a four-part Third Growth Option webinar series. The free series provides insights around growth management, process improvement, outsourcing of growth capacity with a universal business expansion model, project parameters and real world examples.

“Las Vegas Market is delighted to partner with reALIGN to provide our exhibitors with the best educational and growth tools to expand their businesses,” said Dorothy Belshaw, executive vice president, chief marketing and digital officer for International Market Centers.

The first webinar will take place at 11:00 a.m. on June 20, 2019, and will provide an in-depth description of the Third Growth Option process and how to optimize and execute it. The next three webinars will focus on extensive real-world case studies – highlighting growth into new adjacent categories; growth into new channels of distribution; and profitable core category go-to-market processes.

The webinar will be presented by Benno Duenkelsbuehler, chief sherpa and CEO of reALIGN. “The idea of challenging the notion of a binary choice between internal organic growth and acquisition, with a ‘Third Growth Option’ that is faster and less risky, has been embraced by distributors and manufacturers with showrooms in High Point and Las Vegas,” said Duenkelsbuehler.

In addition to this four-part series, Las Vegas Market also is working with key associations and groups to present ongoing informational webinars for exhibitors. Spa Industry Association (SIA), The Fashion Jewelry and Accessories Trade Association (FJATA) and Craft Retailers’ Association for Tomorrow (CRAFT) all will host webinars this fall. A complete schedule of webinar dates and times.

Originally posted Tuesday, Jun. 4, 2019