Lovepop helps with Australian fire relief efforts

Lovepop is donating 100% of the proceeds from the purchases of its Koala Family Card and two other card designs to organizations assiting with the rescue and rehabilitation of animals caught in the devasting Australian brushfires. It is estimated that over a billion animals have been killed and so many more injured in the wildfires in Australia.

“The devastation in Australia is heartbreaking. As a company built on a foundation of caring for others, it was a no-brainer for us to contribute to the relief and restoration. Within our variety of wildlife cards, the Koala Family was the perfect design to act as the vehicle for our support,” Wombi Rose, co-founder and CEO for lovepop said. “Lovepop customers are extremely compassionate and we knew an effort of this kind would resonate well with them, but we never anticipated how quickly they would spring to action.”

Within 6 hours of launching the initiative, lovepop sold out of the Koala Family Card, but has since expanded the program. The Butterfly and Firetruck card are now included in the Australian Wildfire Relief Collection.”

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Originally posted Monday, Jan. 13, 2020

Tags: greeting cards, charitable giving