Disguise partners with EA on exclusive first-ever Halloween costumes
Disguise, Inc., the Halloween costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc. today announced a licensing agreement with Electronic Arts Inc. to create exclusive, first-ever Halloween costumes and costume accessories based on the popular, free-to-play multiplayer game, Apex Legends. The multi-year agreement grants Disguise rights to distribute Apex Legends-inspired costumes in the U.S. and Canada.
Apex Legends, which achieved universal acclaim for reaching 50M downloads in its first month, is a multiplayer game that aims to deliver a strategic, ever-evolving, high octane competitive experience to fans. In the months since its launch, the game has amassed over 70M players and has enjoyed continued success through regular seasonal updates. Additionally, Apex Legends has over 1M+ Twitter followers and 7M+ followers and over 20B+ minutes watched on Twitch to date.
“Apex Legends is one of the fastest growing, multiplayer games in the videogame industry,” said Tara Hefter, EVP and GM of Disguise, Inc. "We are delighted to partner with EA to expand the game’s popularity and create a complete collection of costumes for the whole family to enjoy."
Developed by Respawn Entertainment, Apex Legends delivers a squad-based battle royale experience where players select from one of ten Legends – each with their own unique abilities and playstyles – and the last team standing wins. Players can choose from unique characters like Bloodhound, the tracker who can see recent enemy activity on the map, or Lifeline, a battlefield medic who can shield teammates and bring them back from the brink of death. Balanced squads and teamwork are critical, as each Legend is easy to pick up and learn, but challenging to master.
“One thing that makes Apex Legends so beloved by our players is our roster of characters with unique abilities and personalities,” said Arturo Castro, Senior Director of Brand Marketing for EA Respawn Entertainment. "We are excited to partner with Disguise to offer Apex Legends fans a chance to become living legends next Halloween."
Apex Legends costumes from Disguise are scheduled to be available at retailers in time for Halloween 2020.
The deal was brokered by Apex Legend’s Global Licensing Agent, Retail Monster.