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Entries tagged with: Creative Converting


Most Likely to Succeed

Most Likely to Succeed

Find out what tops the ranks for the upcoming graduation season   Remember those high school yearbooks filled with awkward pictures with superfluous captions? They’re making a comeback — graduation season style — to move you to the head of the class for 2015.   Most Popular PPR: What colors and patterns were most popular in 2014? Dawn Kirschner Unique Industries While traditional graduation parties highlight school colors, party planning graduates are also including some…  » Read more
Shooting Cupid’s Arrow

Shooting Cupid’s Arrow

Fall in love with the new and the old this Valentine’s Day According to a Prosper Insights and Analytics survey done by the National Retail Federation, adults were expected to spend more than $17 billion on Valentine’s Day in 2014 — that’s “billion” with a “b” — creating a huge retail opportunity for party stores. While 91 percent planned to spend on their significant other ($85.76), 59 percent of shoppers planned to show their appreciation…  » Read more
Come One, Come All

Come One, Come All

Grab the peanuts and circus décor and watch your profits soar   We’ve all been there — a crowded venue watching in awe as acrobats and animals perform with flawless grace. We’ve witnessed people walking on tightropes and elephants balancing on small pedestals. Children love it and parents love to see their children engaged. The same can be said about partyware. Circus-themed décor has it all: fun and interaction in a family-friendly environment. What more…  » Read more
Make Some New Year Noise

Make Some New Year Noise

Out with the old and in with the new   The New Year is a time to reflect on the past year and look forward to the year up ahead, so what better time to take a look at the best-selling New Year’s Eve products of 2014 and what to expect in 2015? Classic Colors With New Year’s products in general — everything from décor to ensembles and balloons — some of the classic color…  » Read more
Colors and Patterns and Babies, oh my!

Colors and Patterns and Babies, oh my!

What will there be in 2014?   It’s hard to predict what will be the next big thing in 2014, but I have it on good authority — some industry experts I questioned below — that it will involve a lot of patterns, personalization and those special little touches that will make a generic party one for the books.   PPR: What colors, patterns and themes will we see in 2014? Dawn Kirschner Unique Rainbow…  » Read more
A Banner Occasion

A Banner Occasion

Graduation sales earn retailers high marks   Graduation has become a selling season in and of itself for retailers, and it’s no surprise that staples like balloons and paper goods are continuing to fly off the shelves in everything from school colors to trendy bright, bold hues with accents of sparkling silvers and prints. What might be a surprise to some is the recent popularity of those nontraditional items — things like card boxes, banners…  » Read more
Profits in Bloom

Profits in Bloom

A variety of spring holidays can help to boost up sales   Valentine’s Day is one of the biggest retail holidays of the year, but right on the heels of that occasion are a handful of holidays that still need to be represented. Whether it’s Mardi Gras, St. Patrick’s Day or Easter, there are a lot of events for retailers to prepare for in the early months of spring. It can be a challenge to…  » Read more
Significant Sweetheart Sales

Significant Sweetheart Sales

Valentine’s Day is a day to cash in on love of every kind   Whether dealing with a classroom or a couple, “it’s the thought that counts” is a phrase that’s truly applicable for Valentine’s Day. It’s a day to celebrate love and appreciation in all shapes and forms, and often that form involves spending. According to the National Retail Federations’s 2013 Valentine’s Day spending survey, the average person planned to spend $130.97 on candy,…  » Read more
Bright. Bold. Luau.

Bright. Bold. Luau.

A party theme that is here to stay   Most things come and go, like bell-bottom jeans and denim jackets. In fact, people expect fashion and party trends to go through a cyclical motion. It’s almost inevitable — unless we’re talking about Luau, that is. Customers are never afraid to celebrate in Luau style. And Luau isn’t just popular for college parties and backyard barbecues. Childhood birthday parties and high school graduation open houses offer…  » Read more
Don’t Drop the Ball

Don’t Drop the Ball

Ring in the New Year with style and sales     From a night on the town to a home-catered party, people like to ring in the New Year in style. As retailers, it’s your job to make sure sales rise before the ball drops by offering consumers just what they’re looking for — trendy items that offer the biggest impact for the greatest value around.   Top Trends So what can customers expect to…  » Read more
Creepy, Crawly and Cute

Creepy, Crawly and Cute

Simple ideas to turn pests into profits   You can’t turn around these days without seeing something with ladybugs, bumblebees or some other insect or small animal. What was once considered a pest at times is now considered a popular theme for a party.   And why not?   “It follows the bright and bold color trend we’ve seen get popular in the past year or two,” said Kacey Curry of Creative Converting, “and a…  » Read more
Bright and Bold

Bright and Bold

Make everyday parties solid sales in your store   The fact that solid color products are popular in most party stores is nothing new. Not only do they offer a wide variety of options that appeal to most consumers year round, but they are they perfect complement to any theme. This means retailers won’t be stuck with “leftovers,” as solid color products can always be used for future occasions. What is new this year is…  » Read more
Boundless Birthdays

Boundless Birthdays

Young, old, male, female—everyone likes a party   It’s the birthday boy! It’s the birthday girl! These are phrases you hear quite often, especially if you work in the party industry. But what’s the difference between the products sold for the birthday boy/man or girl/woman? Magenta, pink and purple are often associated with females and blues with the males, but bold colors and strong graphic patterns work well for either sex at any age. While…  » Read more
Looking Up to 2013

Looking Up to 2013

Tints, twists and trends for the year ahead The past year in the party industry has seen its share of ups — superheroes flying up, up and away off the shelves — and downs — a helium situation deflating the spirits of many. But through it all, retailers have persevered and are all the stronger for it. Looking ahead to 2013, we can expect a bit of the same with a few new tints and…  » Read more
Score Some Points

Score Some Points

Get everyone into the game Football season is in full gear, which means wives and girlfriends nationwide are being ditched for sweaty men in jerseys twice a week. Traditionally, Sunday or Monday Night Football offered a great excuse for men to have “guy time” and ladies to take the back seat. Yet in households across the country, ladies are leading the way in how football is celebrated. Party and paper retailers need to support their…  » Read more
In The Green

In The Green

Kick off the spring season with St. Patrick’s Day products and profits              Although St. Patrick’s Day is the smallest of all the consumer holidays in terms of how much consumers will spend, it’s still of great importance for the retail industry. For many shoppers, St. Patrick’s Day is the official kick-off to spring, which means shaking off those winter doldrums and having some fun.   “With it falling on a Sunday this year, some people question…  » Read more
The “Big 1”

The “Big 1”

First birthday celebrations can bring big sales   Whether or not you’re a parent, you know the importance of a baby’s 1st birthday (mostly because parents will tell you). Many will spare no expense and go to great lengths to ensure that they celebrate the “Big 1” with a variety of themed 1st birthday party supplies and decorations.   Even though themes and trends aren’t important to the actual mini guest of honor, they often…  » Read more