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Entries tagged with: Qualatex


Balloonify Your First Birthday Party

A first birthday is a momentous occasion. It’s the first time in your life the party is all about you. Because of this, parents have begun making their children’s first birthday parties more and more elaborate. Social media sites like Pinterest have empowered DIY designers to create and share their birthday party designs. If you own a party store, you have inevitably seen an increase in requests for extravagant first birthday decor supplies.   If…  » Read more

Q the lights with Qualatex’s new LED balloons

By Matt Cerre | Special to Party & Paper Retailer   In order to be a successful party-store owner, you must understand and stay ahead of party trends. Two current trends to watch are glow parties and lavish first-birthday parties. Balloons are a wonderful option for customers looking to take their party decor to the next level. Qualatex has new products that will make sure your customers’ parties are top-notch.   Glow and black light…  » Read more

WBC 2014 Elevates Balloon Art and Education

Qualatex event continues to drive passion and profitability in the balloon industry   Hosted by Pioneer Balloon Co., the World Balloon Convention 2014 took place in Denver March 26-30 and attracted more than 800 balloon professionals from 54 countries around the world.   With top-notch education as the primary focus, the WBC offered more than 55 classes for decorators, twisters/entertainers, party retailers and newcomers to the balloon industry. The lineup of 31 talented instructors also…  » Read more
Tricks, Treats and Trends

Tricks, Treats and Trends

Get the numbers for Halloween 2014   Considering it’s nearly February and your stores are filled with hearts and Cupid and not pumpkins and ghouls, it’s a little hard to get excited about Halloween trends for 2014. But as we all know, that’s the cycle of retail, and it’s time to start looking ahead. According to the National Retail Federation’s (NRF) Halloween Spending Survey conducted by Prosper Insights & Analytics, nearly 158 million consumers were…  » Read more

Like It, Pin It, Sell it

How social media can grow your business   By Stephen Swartz, U.S. Balloon Co.   Thousands of balloon retailers are using social media to promote their business, connect to others and, in the best-case scenarios, garner more sales from more people. But how can they use social media while not giving away their secrets?   Posting, Liking and Making an Impact Lori Viera, owner of American Balloon Co. in Alexandria, Va., uses Facebook and Twitter…  » Read more

Registration Costs Announced for World Balloon Convention 2014

Registration will open Sept. 2 for the World Balloon Convention 2014, taking place March 26-30 in Denver, for all balloon decorators, twisters/entertainers and party store retailers. In order to receive the biggest savings, delegates are encouraged to register early at WorldBalloonConvention.com. Extra early bird pricing, offered Sept. 2 – Nov. 29, will be $595 per person. Early bird pricing, offered Nov. 30 – Jan. 31, will be $695 per person. Regular pricing, offered Feb. 1…  » Read more

New Qualatex Flier Designed to Boost Business with Air

In response to growing demand from balloon professionals for air-fill products and designs, Pioneer Balloon Co. has produced The Qualatex Air-fill Advantage. This 16-page flier features innovative ideas designed to help retailers retain customers, build their balloon portfolio and increase profits — without relying on helium. The pages are filled with a range of easy-to-create offerings that include cup and stick designs, 350Q designs, 646Q stand-ups, “No-Helium Here” bouquets and cash-and-carry gifts. The flier also…  » Read more

WBC 2014 Announces Décor Design Competition

Balloon artists will have the chance to rise to balloon stardom by entering the World Balloon Convention (WBC) 2014 Décor Design Competition at the WBC, hosted by Pioneer Balloon Co., March 26-30, 2014, in Denver, Colo. One winning guest designer will be selected for the lobby décor and each of the two WBC 2014 Parties (Thursday night Costume Party and Grand Gala).  Each guest designer will have the opportunity to design his or her dream…  » Read more