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Entries tagged with: Social Media


Peer Perspective: Dean Salakas, The Party People

Dean Salakas Co-owner, The Party People Sydney, Australia There are many avenues to get exposure for today’s retailer that weren’t available for retailers of previous generations. Dean Salakas is a firm believer in using all of them. The Party People, the largest party retailer in Australia, has been recognized for its social media efforts and was named the Australian Retail Awards’ Independent Retailer of the Year in August. PPR: Which social media platforms do you…  » Read more

Social Media 101

Making your social media campaign more effective and efficient  By Rich Kizer & Georganne Bender, Special to Party & Paper Retailer Social media marketing builds word of mouth, the number one thing that brings new customers to your store. It’s definitely a social medium — it’s all about the interaction you have with the people who follow you. Here are some easy tips to keep you on track. Listen. Interact. React. Sell. Customers need a…  » Read more