Entries tagged with: Social Media

Social media and its influence on the balloon trend

“Doin’ it for the ‘gram.” This sentiment is echoed in so many Instagram users, and the notion of posting things on social media includes Facebook and Twitter as well.  Balloons are so much more than a last-minute get-well-soon gift or the marker attached to a mailbox to signify the party house. They evoke a classic cheerfulness, and now they add an artistic touch to some amazing Instagram accounts. “Like the cupcake before it, the balloon…  » Read more

Woochie by Cinema Secrets introduces social media assistance program for customers

Halloween makeup and prosthetic leader Woochie by Cinema Secrets introduced has @WoochieHelp with the aim of assisting retailers in online marketing campaigns. @WoochieHelp debuts as a private Instagram account where retailers carrying Woochie products can select from predesigned Instagram posts to share on their business accounts. “We noticed that virtually all of our retailers have identified social media marketing as a vital platform for reaching customers in 2018,” said Jon Stein, Brand Manager for Woochie.…  » Read more

10 tips to make sure Facebook is working for your business

Here are 10 very basic things to do to make sure your Facebook page is working for you and not against you. No. 1: Choose a custom username and URL. Does the URL on your Facebook page include a long string of numbers? Not only does that look unwieldy, it also makes it harder for others to find your business and tag it in their posts. Facebook makes it easy to replace the lengthy default…  » Read more

Peer Perspective: Dean Salakas, The Party People

Dean Salakas Co-owner, The Party People Sydney, Australia There are many avenues to get exposure for today’s retailer that weren’t available for retailers of previous generations. Dean Salakas is a firm believer in using all of them. The Party People, the largest party retailer in Australia, has been recognized for its social media efforts and was named the Australian Retail Awards’ Independent Retailer of the Year in August. PPR: Which social media platforms do you…  » Read more

Social Media 101

Making your social media campaign more effective and efficient  By Rich Kizer & Georganne Bender, Special to Party & Paper Retailer Social media marketing builds word of mouth, the number one thing that brings new customers to your store. It’s definitely a social medium — it’s all about the interaction you have with the people who follow you. Here are some easy tips to keep you on track. Listen. Interact. React. Sell. Customers need a…  » Read more